On English-Chinese Translation of Public Service Announcements from the Perspective of Skopos Theory

Unlike traditional commercials, public service announcements (PSAs) aims to raise awareness of critical social issues and change attitudes behavior instead selling a product or service. Translating English PSA slogans into Chinese can introduce citizens the predominant style PSAs, thus extensively promoting engagement in global announcements, highlighting its function. At same time, Vermeer’s Skopos theory centers on function target text. Therefore, Skopos’s be used guide translation. This paper explores translation methods English-Chinese from theory.